Medical Industry Support
At Fujifilm we were very interested in having an external consultancy business review a potential business opportunity. We were reticent to use one of the big consulting houses as, whilst they may have a lot of resource and a proven approach to this type of study, we felt they may lack real market insights. As such their output was at risk of making generalisations and lacking the real information we were seeking.
Using Orbit21 gave us the best of both worlds; the approach was structured, well thought through and well documented, but the insights provided were rich and based on Ian’s thorough understanding of the market, its dynamics and the relative strengths of different strategic approaches.
The session where Ian presented his report to the Fujifilm UK Leadership Team was particularly useful as the ensuing discussion provided additional colour to the report and helped shape our decisions.
Overall, the experience was incredibly positive and worthwhile, and I wouldn’t hesitate to use Orbit21 again or indeed to recommend them to others.
Adrian Waller
General Manager, Fujifilm Medical Systems UK Ltd
Having had a productive relationship with Ian when he was at Philips, we were very keen to use his experience and industry knowledge to broaden our market reach.
Dealing with Ian and Orbit21 has been easy and straightforward from the outset, but what has been most evident is the high regard Ian is held in by the industry. He has been able to obtain access to many people we would have taken longer to get in front of without Ian’s assistance.
He has delivered on the commitments he made to us, within the timescales quoted and I am delighted to say we are seeing an increase in business coming through our auctions as was the plan!
I would highly recommend Ian to anyone who needs business support or market access.
Markus Grad
CEO – British Medical Auctions